HOW PUMA BECAME PUMA
Puma founder Rudolph Dassler, the brother and rival of Adidas founder Adolph Dassler, began his company in 1948. At the same time, he registered the first Puma logo picturing a puma jumping through a slim letter "D" (for Dassler). The same year, Puma released their first shoe, the PUMA Atom to the market and to the West German football team. By 1950 Puma had established export ties to the United States, and in 1958 PUMA’s signature formstripe was introduced to their trainers. This would begin the intense battle between Puma and Adidas to get their shoes onto the feet of world-class athletes.

Retro Puma Zoo ’O’ Lux RS-100 Crocodile Trainers RRP: £ 85.00 ISP: £ 39.00 Part of the special ZOO pack. Luxury skins inspired by nature.	Retro Puma Zoo ’O’ Lux RS-100 Ostrich Trainers RRP: £ 85.00 ISP: £ 39.00 Part of the special ZOO pack. Luxury skins inspired by nature.	Retro Puma Zoo ’O’ Lux RS-100 Snake Trainers RRP: £ 85.00 ISP: £ 39.00 Part of the special ZOO pack. Luxury skins inspired by nature.
Retro Puma Zoo ’O’ Lux Clyde Crocodile Trainers RRP: £ 79.00 ISP: £ 39.00 Part of the special ZOO pack. Luxury skins inspired by nature.	Retro Puma Zoo ’O’ Lux Clyde Ostrich Trainers RRP: £ 79.00 ISP: £ 39.00 Part of the special ZOO pack. Luxury skins inspired by nature.	Retro Puma Zoo ’O’ Lux Clyde Snake Retro Trainers RRP: £ 79.00 ISP: £ 39.00 Part of the special ZOO pack. Luxury skins inspired by nature.

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